RHEI, a global leader in content distribution and marketing for the creator economy with more than 600M monthly users, unveiled Made, an emotionally intelligent AI platform that provides creators of any size with a virtual dream team. Today, Made is introducing two AI agents: Milo, Made’s Creative Director, and Zara, a Community Manager for all.

This team consists of fine-tuned AI agents that address the complex strategic, tactical and operational challenges creators experience as they try to create exciting content for all platforms, formats, and languages. Made’s specialized AI agents can adapt to and align with creators to address their needs proactively, driving sustainable growth and reigniting their creativity.

Milo transforms creator visions into compelling, high-impact stories, aligning seamlessly with their unique voices while driving engagement and performance. As a master brainstormer, he refines concepts into polished masterpieces. Meanwhile, Zara bridges the gap between creators and their fans, fostering authentic connections. Designed to grasp audience sentiment and engagement strategies, she ensures fans feel heard, valued, and connected to the creator’s journey. By providing deep community insights and strategic recognition, Zara strengthens fan loyalty and cultivates a sense of shared purpose, making Made an essential partner for today’s content creators.