Via Variety:

Vancouver-based RHEI has unveiled an AI platform dubbed Made featuring tools designed to help creators hone the focus of their content strategies and help them connect with fans in meaningful ways.

Made is described as offering support staff functions imbued with “emotional intelligence” for creators and artists. The AI agent “Milo” is billed as helping creators analyze and identify opportunities and areas of focus for content. The agent known as “Zara” focuses audience development and engagement, using AI to search for insights on where the fish are for internet creators, who can prosper even with modest-size followings on YouTube and social networks, so long as their fans are highly engaged.

Shahrzad Rafati, CEO of RHEI, emphasizes that the Made tools are designed to help individual artists gain access to sophisticated data and content-marketing capabilities. They are not meant to replace human creativity but rather make it easier for artists to do their work and to be more effective in reaching audiences.