Via TubeFilter:

Rhei, the media-tech AI company formerly known as Bbtv, today unveiled its second artificial intelligence product: Made, which it says is a platform featuring “emotionally intelligent” AI agents that are designed to “unlock creativity” by assisting creators with day-to-day content creation and community management.

“Creators have to juggle multiple roles, acting as the director, the community manager, the producer, the strategist,” Shahrzad Rafati, founder and CEO of Rhei, tells Tubefilter. “The biggest challenge is, if you look at the stats, 75% of content creators experience burnout, and it’s because of the fact that creators have to wear many hats while working with so many different tools in a landscape that’s evolving so rapidly, whether it’s the evolution of formats, the evolution of platforms, new competition, or new players coming to the market.”

Rafati says Made is meant to support creators of all sizes across various areas of content creation.