Just two weeks ago, RHEI–the media-tech AI company formerly known as BBTV—unveiled Made, a content production and community management platform it says uses “emotionally intelligent AI to provide creators with a virtual dream team” of support.

Now, it’s revealing bigger plans for Made–plans that involve deploying the platform (and its AI agents) as a solution for the music industry. This is the Enterprise half of Made, which RHEI says is already working with major labels as well as independent labels and artists like MNRK, Symphonic, and Lyrical Lemonade.

RHEI describes Made for Enterprise as “a fully managed AI offering, where RHEI provides its full agentic solutions for content creation, ideation, audience growth, fan engagement, and rights management.”