In February we wrote about the launch of some ’emotionally intelligent’ AI agents for creators that would suggest video ideas and other audience-building tips.

Now the company behind them, Rhei, has revealed the first music-industry clients for its ‘Made for Music’ service.

Distributor Symphonic Distribution and independent labels MNRK and Lyrical Lemonade are using the platform, which puts its AI agents to work on optimising catalogues, growing revenues and managing superfan communities – as well as handling nuts-and-bolts tasks like metadata, thumbnails and video titles.