This past January, RHEI–the Vancouver-based tech company formerly known as BBTV—launched RHEI Data Pro, a data monetization platform that lets creators and media companies choose to license their content catalogs to companies building LLMs. At the time, RHEI said its platform could help creators earn up to $100,000 for every 1,000 hours of content they produce and license.

Pre-launch, RHEI Data Pro sealed $35 million worth of deals with “trillion-dollar technology businesses,” according to CEO Shahrzad Rafati. Now, four months later, it’s added an additional $20 million in deals, and says 80% of creators and media businesses licensing their content through RHEI Data Pro have seen initial payouts that exceed 75% of their average monthly revenue from platforms like YouTube. Some of these payouts are in the six and seven figures.

RHEI says Data Pro currently has “more than 6 petabytes of multilingual and multi-vertical audio-visual content, positioning it among the largest databases of its kind globally.”