RHEI Data Pro emerges as one of the world’s largest audio-visual content databases

Vancouver, BC and POSSIBLE Conference, Miami, Florida, April 29, 2025 — RHEI, a leading tech company that builds AI to amplify human creativity, scale its audience, and enhance its impact, today announced the addition of $20 million in new licensing agreements through RHEI Data Pro, further solidifying the platform’s rapid growth and industry momentum. Since launching RHEI Data Pro in January of this year, the company has continued to sign and expand data licensing agreements with many of the world’s largest tech companies. RHEI Data Pro now houses more than 6 petabytes of multilingual and multi-vertical audio-visual content, positioning it among the largest databases of its kind globally.

RHEI helps creators and media companies scale their content, grow their audiences, and deepen community engagement & monetization leveraging proprietary AI solutions to solve complex strategic, tactical and operational challenges. RHEI Data Pro is one of the latest solutions from the company, offering creators and media companies a seamless and flexible way to monetize their extensive video libraries while retaining full ownership rights.

Creators and media companies that are participating in RHEI Data Pro have already earned six- and seven-figure payments from multiple licensing transactions so far, proving how the solution unlocks meaningful revenue from content already in their portfolio. This represents a significant acceleration in revenue for partners on the platform, as initial payments for 80% of RHEI Data Pro creators have exceeded 75% of their monthly advertising revenue. Creators benefit from this new effortless revenue source and capitalize on current deals, plus a growing pipeline of licensing deals that prioritize transparency and long-term value creation. RHEI has developed its Data Pro platform to provide a range of solutions, from data augmentation and enhancement to formatting, metadata provisioning and transfer.

“At RHEI, we are committed to ensuring that creators and media companies are empowered and recognized in the AI revolution. Surpassing eight figures in partner payouts in just a few months is a powerful testament to the speed and scale of our model,” said Shahrzad Rafati, CEO of RHEI. “We’ve been building AI solutions for the creator economy and media companies, and while it’s exciting to see the revenue that we’re able to drive for them through our latest solution with RHEI Data Pro, we’re even more excited about how our technologies continue to help drive content output, audience creation, and monetization at a scale that has never been achievable before. We’re at the forefront of this Augmented Creativity Era, and with every partnership, we’re simultaneously putting creators and media companies at the center of innovation and shaping a more prosperous future for AI development.”

“I see Data Pro as a very timely and strategic solution,” said Otavio ‘Brancoala’ Agria, the content creator behind the Brancoala family of channels representing 84 million monthly views and 13 million subscribers. “What stood out to me the most was the ability to turn my video library into a new source of revenue, with clear rights and transparency in how it’s being used by AI, something that’s becoming increasingly important for anyone working with digital content. I already use AI in my daily life, both professionally and personally, so it made a lot of sense to support a platform that promotes ethical and mindful use of this technology while valuing content creators. I joined RHEI because I see the long-term potential and trust their vision.”

“In this rapidly evolving era driven by AI, it’s truly exciting to be part of the movement through RHEI and Data Pro,” said the creators behind Delight Studio, who drive over 12 million monthly views on their food channel. “We hope our content can contribute, even in a small way, to the advancement of AI."

“We used to think that once we uploaded a video to YouTube, that was it, but thanks to RHEI Data Pro, we found a new way to make the most of our content,” said surfing creators Shoko and Tama, who built a surfing and lifestyle brand with tens of thousands of followers across multiple platforms. “Signing up was super easy and didn’t take much time, and the earnings just get sent to us automatically.”

With additional partnerships in the pipeline and platform adoption accelerating, RHEI continues to lead the way at the intersection of AI, content, and human creativity. For more information or to inquire about joining RHEI Data Pro, contact datapro@rhei.com.

About RHEI
RHEI is a technology company that builds AI to amplify human creativity, scale its audience, and enhance its impact. The company powers the connection between content and audiences across digital platforms, reaching 600 million unique viewers across over 150 countries each month. Headquartered in Vancouver, Canada, RHEI is at the forefront of the Augmented Creativity Era. (www.rhei.com)

Media Contact
pr@rhei.com

The established technology leader announces fully managed offering of its Made AI Agent solution for the music industry with numerous launch partners including Symphonic and MNRK.

Music rightsholders have barely scratched the surface of their audience potential. While labels, distributors, and major music companies have mastered distribution for official content, their strategies are often focused on getting assets live rather than embedding in the communities that drive culture. They may push tracks and videos to platforms, but they lack an always-on presence, missing the chance to build sustained engagement beyond the release cycle. Instead of leading conversations and shaping trends, they find themselves reacting to them, leaving superfans, niche audiences, and new revenue opportunities untapped.

RHEI, a leading tech company that builds AI to amplify human creativity, scale its audience, and enhance its impact, has the perfect answer to these ongoing challenges. Made for Music is the first comprehensive, fully managed AI solution for managing audio-visual IP in tune with music companies’ business goals. The solution is now available to all enterprise customers, having already won over music industry innovators, including major labels and independents such as Symphonic Distribution, MNRK, and Lyrical Lemonade—and helped some of them increase revenue by nearly 300%.
 

Thanks to Made’s unparalleled, carefully trained AI agents, Made for Music builds deeply engaged fanbases that drive exponential growth for artists and labels across digital platforms. Based on this fertile human-AI connection, the Made for Music team then supports companies as they implement new strategies and break new content ground.
 

“For too long, music companies have been forced to react to shifting digital landscapes rather than define them,” explains Shahrzad Rafati, CEO of RHEI. “AI is fundamentally rewriting that equation. With RHEI’s solutions, labels and artists can transcend the limitations of traditional content strategies, unlocking a level of scale, personalization, and growth that was previously unimaginable. We’re not distributing content; we’re building highly engaged and pinpoint-targeted communities fully catered to what fans want, enabling music companies to harness the full potential of their vast catalog.”
 

Made for Music can free teams’ creativity and unlock surprising scale for music companies, by letting them:

• Discover unseen riches in massive catalogs, so that they can jump into and create new platform trends;
• Craft new audience-first channels and strategies designed to expand their music’s reach;
• Level up monetization and revenue;
• Manage fans and communities at scale and reward superfans for their engagement by highlighting frequent commenters and engagement patterns;
• Create key building blocks of content such as metadata, thumbnails, and compelling titles with unprecedented finesse and speed.

Made’s fully managed enterprise service has already garnered impressive results for partners, including:

• 291% Growth in Monthly Revenue – RHEI’s AI optimization strategies have led to triple-digit revenue increases for niche-focused music channels.
• 3.7x more Views Per Viewer – Superfan and audience-first channels foster deeper engagement, building habitual viewership and stronger fan connections.
• Tens of Billions of Views Generated – RHEI’s content and audience strategy has dramatically expanded reach for artists across multiple genres.
   

The ultimate result: Superior content performance and more time for deep creativity and strategic thinking for partners’ human teams.
 

Made for Music’s early partners agree: “At Symphonic, we are continuously evolving to meet and exceed the needs of artists and labels, and expanding further into media and entertainment is a key part of that journey,” says Jorge Brea, CEO of Symphonic. “RHEI’s solutions are helping us scale in new ways, enhancing how we connect music with audiences across digital platforms. By pairing their tech, solutions and deep industry expertise with our own, we’re seeing more and more opportunities for discovery, engagement, and growth in key areas of our business.”
 

“MNRK is focused on giving our artists every advantage when it comes to visibility, engagement, and growth,” notes Brandon Squar, SVP, General Manager at MNRK Music Group. “We signed on with RHEI because of their extensive expertise and tech solutions to drive the best content performance, and reach fans effectively and authentically wherever they consume. This partnership will further enable us to keep pushing boundaries while making sure our artists' music connects with fans in the most impactful way possible.”
 

Made makes this impact via its proactive and personalized AI agents that augment human creativity. Made is built on the solid data bedrock RHEI has gathered over two decades. To turn this data into action, RHEI draws on its expertise in machine learning, data analysis, and AI to know exactly how and what to build to support creators and creative teams. 
 

“Agents are proactive, personalized, and multifaceted,” Rafati reflects. “They prove truly useful if you know the industry and roles you’re building them for. Our deep expertise in music and petabytes of data mean we’re able to not only serve our large clients nimbly in a fast-moving landscape, but also enable them to lead the augmented creativity era alongside us as they connect more deeply with their fans.”
 

About RHEI
 

RHEI is a technology company that builds AI to amplify human creativity, scale its audience, and enhance its impact. The company powers the connection between content and audiences across digital platforms, reaching 600 million unique viewers across over 150 countries each month. Headquartered in Vancouver, Canada, RHEI is at the forefront of the Augmented Creativity Era. (www.rhei.com)

The emotionally intelligent AI platform empowers creators with a personalized dream team of proactive and highly specialized AI agents, unlocking creativity
 

Vancouver, BC, February 19, 2025 – RHEI, a global leader in content distribution and marketing for the creator economy with more than 600M monthly users, today unveiled Made, an emotionally intelligent AI platform that provides creators of any size with a virtual dream team. Today, Made is introducing two AI agents: Milo, Made’s Creative Director, and Zara, a Community Manager for all.
 

This team consists of fine-tuned AI agents that address the complex strategic, tactical and operational challenges creators experience as they try to create exciting content for all platforms, formats, and languages. Made’s specialized AI agents can adapt to and align with creators to address their needs proactively, driving sustainable growth and reigniting their creativity.
 

Milo transforms creator visions into compelling, high-impact stories, aligning seamlessly with their unique voices while driving engagement and performance. As a master brainstormer, he refines concepts into polished masterpieces. Meanwhile, Zara bridges the gap between creators and their fans, fostering authentic connections. Designed to grasp audience sentiment and engagement strategies, she ensures fans feel heard, valued, and connected to the creator’s journey. By providing deep community insights and strategic recognition, Zara strengthens fan loyalty and cultivates a sense of shared purpose, making Made an essential partner for today’s content creators.
 

Each Made agent is personalized to the creator and highly in-tune with relevant micro and macro trends. The AI agents perform everything from analyzing trends, creator interactions, and audience behaviors, to distilling successful strategies from RHEI’s 5 petabytes of proprietary data.
 

"Made represents a paradigm shift in how we approach creativity and innovation,” said Shahrzad Rafati, CEO, RHEI. “The intelligence and sheer scale of foundational models have already begun to surpass what we’re consistently able to tap into as humans. Our agents are not just connecting increasingly complex foundational models with the human brain; we’ve built highly complex algorithms for each agent, equipping them with vital skills to be the best possible creative partner. This elevates the agentic approach to a true symbiosis between humans and AI. Made is the first comprehensive ecosystem of AI agents for human creativity.”
 

Made is designed to be a complementary tool, not a substitute or replacement for human creativity. The creator economy has boomed in recent years, increasing more than 400% in the last four years to top more than 200M creators, with at least 80M new creators expected to join the creator economy in 2025. All the while, a reported 79% of creators say they are experiencing burnout. There is a need for new solutions, and Made’s AI agents fit the bill.
 

“What’s really different about Made’s AI agents is that they are predictive and proactive, with unique skills that integrate seamlessly into creators’ daily lives,” said Lewis Ball, Chief Strategy and Product Officer, RHEI. “Our focus has been to build agents that truly represent personalized intelligence for each creator with effortless interaction. Today we’re highlighting Made’s Creative Director, Milo, who is a visionary partner behind every creative work, and Made’s Community Manager, Zara, who is the vital bridge between creators and their fans."
 

The platform’s launch will follow a phased approach, starting with a closed beta. The initial rollout includes core agents such as a Creative Director, Community Manager, and Amie, a Relationship Manager who enables creators to seamlessly navigate the platform and maximize the potential of each team member. RHEI plans to expand the platform to offer additional agents and skills over time.
 

About RHEI

RHEI’s mission is to redefine content distribution and marketing to enable and amplify the world’s most influential creators and media companies. With a focus on pioneering personalized, effective, and intelligent AI solutions, RHEI connects IP owners and fans across digital platforms, reaching a global audience of 600 million unique viewers each month. (www.rhei.com)
 

Media Contacts

RHEI Communications Team

pr@rhei.com
 

Jonathan Streetman

Senior PR Strategist

(646) 921-0410

jonathan@rockpaperscissors.biz

ENDS